In the last few years, Google has made major changes to its algorithm.  These have come under a variety of names, including Panda, Penguin and Hummingbird.  Whilst each of these changes have been different in some way, they were all implemented to improve the quality of search results by removing any spam or low quality websites.

Unfortunately, these changes have had a knock-on effect that’s caused havoc to countless online businesses.  Techniques that used to improve your rankings in Google have now caused your website to be penalised and pushed further down the search results.  If this sounds familiar then we’re here to help you.