As frustrating as your site being penalised by Google may be, the good news is it isn’t permanent. In the vast majority of cases, the reason for websites being punished is because they have a lot of questionable links pointing to them. This is usually as a result of old SEO that was done for your site.
Getting your SEO penalty removed is a two step process. First, a thorough analysis of your website must be carried out to see which links are pointing to it. The second step is to remove these harmful links through the use of Google’s Disavow Tool. The process of penalty removal is one that must be done with a lot of consideration to yield the best results. Once the harmful links have been removed, you can then focus on establishing your site without any worry of it being penalised.
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