Pay Per Click (PPC) advertising is often seen as the flip side of SEO. Whereas SEO is a continual process that takes time and effort to do right, PPC offers instant traffic…or so it would seem
When you run your own business online, it is impossible to ignore the potential benefits that using social media can bring. Almost every large business nowadays uses social media as an integral part of their marketing and it is not difficult to understand why.
“Content is King” – This phrase has become something of a mantra in the online world in the last few years and for good reason. The quality of the content on your website can easily determine whether it will be successful or not.
In the last few years, Google has made major changes to its algorithm. These have come under a variety of names, including Panda, Penguin and Hummingbird. Whilst each of these changes have been different in some way, they were all implemented to improve the quality of search results by removing any spam or low quality websites.