Pay Per Click Advertising

Pay Per Click (PPC) advertising is often seen as the flip side of SEO. Whereas SEO is a continual process that takes time and effort to do right, PPC offers instant traffic...or so it would seem. Because PPC enables you to target keywords related to your business and have your site appear at the top of the results, it might seem like a fool-proof way of bring in traffic. The truth is that using PPC without a proper plan can result in you spending a lot of money with very little ROI.

Using PPC the right way

Our team of experienced digital marketers have experience in creating and managing PPC campaigns for businesses of all sizes. We take a very structured approach to PPC and start by doing an analysis of your website and determining the best type of keywords to target. When it comes to choosing keywords, the ones with the highest amount of traffic are not always the best option. Often they'll have a lot of competition and therefore don't offer good value. This is why we'll typically target keywords to mid to low competition yet still bring in a good amount of traffic.

Once we've decided on the best keywords, we'll then set up your ads and continuously monitor the results and make adjustments as needed. You'll of course be able to view the results of your campaign at any time and if you have any feedback we'll always encourage it.

Get in touch

Are you looking to increase traffic to your business? Have you tried PPC before but been dissatisfied with the results? In any case, we can help.

Get in touch either by email or phone and we'll be happy to discuss your requirements and offer advice on how to help your business grow.