Create Content that Converts

‘Content is King’ – Online marketing is made up of so many different components and one of the easiest to dictate as a business is content.

This overriding term encompasses everything from weekly blogs, in depth guides and even extended e-books. Great content should be three things – unique, compelling and actionable. It should drive the right customers to your website and encourage them to stay while providing the opportunity to establish your brand as an industry expert. In other words, brilliant content should act like the glue that keeps visitors on your website and encourages them to share it on social media and other digital outlets.

Media Orb can help you research, create and publish engaging content that does all of the above and more. We have a team of highly experienced copywriters, graphic designers and marketers on hand to help create a cohesive content strategy for you. By working closely with you, we will establish the key questions being asked by your audience and determine creative ways to answer these clearly. This is the key to producing content that works and keeps your customers coming back again and again.

Why Content is So Important

Great content is something that every business should strive to create. Building a community that isn’t just about selling, it allows you to get into the lifestyle of your customer and become a brand they go to for more than just parting with their money. In the digital world, engaging content will attract visitors and drive traffic to your website by improving your site ranking in Google and other search engines.

If you constantly produce articles and guides that answer their questions easily, visitors are more likely to come back to your website in the future. For SEO, Google now looks at the quality of your content and its relevance to your target audience. How well your site ranks is still dictated partly by factors such as backlinks but is now also highly controlled by the value that your content offers a target audience. This means it should form a fundamental part of your marketing strategy.

Media Orb Content Creation Services

The talented team here at Media Orb fully understand the importance of great, engaging content. We work with copywriters, graphic designers and experienced digital marketers to give you the support you need in creating content for your website. Some of the services we offer include:

Article Writing – We can create in depth articles that answer your most commonly answered questions and establish you as experts in your field.
Blog Posts – By tracking industry news, we can help your business to stay topical by discussing the latest advances and changes within your industry.
Social Media Posts – We can work with you to create copy and images that drive successful results for your social media strategy and encourage engagement from your followers.
Ebooks – Tailored to your industry, this long-form content option helps you to express your expertise and gives peace of mind to new customers when deciding whether to make a purchase.
Press Releases – By alerting the media and the general public about new events and releases in your business, your business will be seen as one that evolves with the times and it’s current industry.
Content Editing – Our teams can also assess the current content on your website and suggest edits to improve it from an SEO and readability standpoint.

If you have any questions about our content creation services, get in touch with the team here at Media Orb today. We will be happy to work with you to devise a content marketing strategy to help you achieve your goals and attract new customers.