By working closely with your marketing department or higher management, we strive to clearly understand why you need to rebrand, the target audience in question and how we can update your current branding to suit your needs. Alongside this, we help you to understand that branding is so much more than just a logo. It’s the way your employees talk about your company. It’s the way a target customer perceives your business status when compared to the competition. And, it’s a visual way of expressing your corporate ethos and identity in a manner that can be understood by the general public.
The reasons for rebranding
There are many reasons why rebranding may be the right route for you. In some cases, there was a limited budget allocated to branding when your business started out and now may be the time to invest more heavily in your marketing. Equally, it may be time for your business to reposition itself in the market – perhaps you want to move into the luxury end or appeal to a wider audience. Either way, rebranding is the ideal way to make this happen. Our team will help you to understand whether rebranding is right for your needs and clearly lay out the appropriate steps to take.
Asking the questions that matter
We truly believe that to create a cohesive and successful brand for your business, we need to ask the right questions at the initial stage. It is vital that we understand your industry, the company’s goals and your target audience fully. To do this, we work closely with all our clients to understand what they hope to accomplish with their new brand and how they see Media Orb supporting this in the long run.
Some of the questions we address in the planning stage include:
- What is the purpose of the rebrand?
- What image do you want to convey to the customer?
- Are you targeting a new audience? If so, what is the customer profile and what important information do we need to know about them?
- Are there any aspects of the original design that need to be retained for any reason?
Rebranding has the potential to widen your scope of customers and improve the audience you currently appeal to. If you would like to talk to us about your rebranding needs, get in touch today. We have an experienced team of designers and marketers who approach every project with a professionalism and passion that ensures you see the strongest results in no time.