Branding is a much misunderstood subject in the business world. Many people mistakingly believe that a brand is simply a logo design but the truth is it is much more than that. Of course logo design is an essential component of great branding but it is certainly not the only thing to consider.
Branding is one of the most important aspects of any business. Far too many people think of branding as the same as a logo design. Whilst your company logo is obviously a key part of your brand, it is far from the only consideration. A brand is essentially the perception that your customers, staff and shareholders have of your business.