Branding is one of the most important features of a business and the key thing that helps you to stand out against the competition. It is also one of the most misunderstood terms when it comes to business marketing. Mistakenly, many people dismiss branding as being all about a logo design. However, it is so much more than that.
Your brand dictates how your target audience perceives your worth. It is the defining factor that makes customers remember your business over all others and the thing that drive word-of-mouth promotion. While logo design is an essential component, it is certainly not the only one you should consider.
Media Orb are industry experts at the research and development of brand identities for businesses in all different industries. We work closely with you to determine target audience and decipher the best way to place your business at a desired level. Your brand encompasses everything from your company name through to the smallest details, including the colour of your stationary. It is the way people perceive your business and defines the unique selling points that make you stand out from the crowd. We work with you to help define all of this, creating a visual and more contextual brand that will carry you through for many years to come.
Our Branding Services
Our comprehensive branding service accounts for all the vital elements. Over the past few years, we have worked with businesses of all sizes and within different industries. This gives us the opportunity to tailor our experience accordingly, working with b2b and b2c businesses alongside those targeting very specific niche markets. Some of the branding services we provide include:
Market Research
We perform in depth market research to better understand your industry and the target audience. Alongside this, we strive to clearly understand the competition and the market you are directing all your efforts before. This helps us to establish the most appropriate aesthetical choices, focusing on the choice of language most likely to attract your target audience or the colours that will drive them to purchase.
Logo Design
Working with you and establishing your goals, we will help you to design and fine tweak a new logo design. Your logo is usually the very first thing a customer notices so it is imperative that it expresses your key ethos in a visual manner. We have extensive research in the design of logos at all different levels and will help you create one that promises to stand the test of time.
Stationery Design
Everything from the headed paper you use through to packaging and even promotional pencils, we will design and create branded stationery designs. This helps to strengthen the visual identity of your brand and creates a professional look for customers and business clientele.
Business Card Design & Printing Services
The first visual pointer that new contacts will see, we will help you to design business cards for all key members of your team. From choosing the most appropriate stock, to understanding what information is vital and finalising the design, we’ll ensure the entire process is smooth and reliable.
Social Media Branding
Supporting your digital marketing efforts, we will create social media branding assets to keep your visual identity consistent across all channels. Again, this helps to strengthen your brands professional appearance and makes it easier for new customers to find you online.
If you would like to know how Media Orb can help your business with our tailored branding services, get in contact today.
