In 2019, Google announced a host of changes and brand new features due to go live on AdWords. As always, these are designed to help improve the experience for marketers. In the past, they have worked on enhancing campaigns and expanding text ads. And this year was no different with new and improved features coming into play. In this blog, we give you an overview of the key new features you’ll find in the Google AdWords experience.
New User Interface
Something we’ll all notice straight away, Google has announced the launch of a brand new interface. And, if you’re a regular user, you may have already noticed these changes being rolled out. They have deemed this as one of the most powerful changes made in the last 15 years and one that will help advertisers to clearly visualise the success of their campaigns. As you can expect, the new UI is sleek and modern, improving usability and function. Where the old face was clumpy and awash with unfindable menus, the new one is sleek and will have you gliding through.
Life Events have become a targeting option
For businesses that wish to target those going through specific events (engagements, weddings, new babies etc), Google has further developed their targeting options. You will now be able to focus your advertising efforts on Youtube and Gmail Ads to people going through these significant moments.
Location extensions for Youtube advertising
Where once a customer may simply watch your Youtube video and click away, you can now utilise the new location extensions. Therefore, if you have a brick-and-mortar store nearby, you can direct them there to improve the chances of them making a purchase.
Improvements to mobile page ad (AMP) page speed
With 40% of users statistically likely to abandon a website that takes 3 seconds or more to load, Google have now launched display ads for AMP pages. This allows your adverts to load around 5 seconds faster while maintaining the visual look. Therefore, improving the success of your campaigns.
Google Optimize integrated with AdWords
Advertisers will have more options when it comes to testing the success of landing pages and optimising their campaigns. You’ll be able to create versions of your landing pages and apply them to AdWord campaigns without the need for lengthy coding.
As Google continues to develop it’s AdWords platform, we’ll continue to bring you the latest information and updates to ensure you get the most out of your advertising. If you have any questions about business advertising or online marketing, get in contact with the team here at Media Orb today.
