Google launches Website Call Conversions

Google has announced a new AdWords tool, designed to let websites discover which ads drive phone calls to the business.

Website Call Conversions is a tool for search ads, which sees a dynamically generated phone number appear on the website when the potential customer clicks through.

When this number is dialed, the call will be linked to the ad, so the business […]

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Google to prioritise secure websites

Google has said it will give preference to more secure websites in its search rankings from now on.
The search engine has been testing highlighting pages that have HTTPS encryption by default, and will now roll out across its algorithms.

“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal,” Google said.

The decision could encourage more sites to turn […]

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How Social Media Can Affect Your Business

It’s amazing to think how social media has moved forward over the last 10 years. At first social media was for kids, so you could talk to all of your friends and share pictures of cats with each other. Now social media is the staple of society, if you’re not on social media networks yourself then you will certainly know […]

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Why Online Marketing is Vital for Your Business

When running any type of business, one of the main factors that’s going to determine wether it’s successful or not is how well you’re able to attract customers. For a website, attracting customers means being able to generate traffic. But how do you generate traffic? It’s simple – with online marketing.

Online marketing can seem like quite a confusing subject if […]

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Google Analytics own official iPhone app

Adding to its existing version on Android, Google has now launched a new incarnation of its Analytics app for iOS too.
Available globally and optimized for iPhone and iPod touch, Google Analytics lets you access all of your Web and app data as usual, but now it’s packaged in a mobile-friendly format for Apple devices. You can peruse page-view figures and real-time reports of […]

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