Branding is a much misunderstood subject in the business world. Many people mistakingly believe that a brand is simply a logo design but the truth is it’s much more than that. Of course logo design is an essential component of great branding but it’s certainly not the only thing to consider.

Your brand incorporates everything from your company name down to the smallest details such as the colour of your stationary; It’s the impression that your business gives to the outside world. A great brand is not only unique and appropriate to your business but will also make you stand out in the marketplace.

Our team at Media Orb have a huge amount experience working in all areas of design and marketing so we know exactly what makes a truly effective brand.

Media Orb Branding Services

At Media Orb, we offer a comprehensive branding service that takes every element of branding into account. We have worked with businesses of all sizes to help them create a brand that’s built to last.

Some of the branding services we offer include :-

  • Market Research
  • Logo Design
  • Stationery Design
  • Business Card Design & Printing Service
  • Social Media Branding

Get in Touch

If you’d like to know how Media Orb can help your business with all aspects branding then please contact us and we’ll be happy to discuss your project with you.

Keys to a Successful Brand

The colours that you use for your brand are vitally important. If you think about some of the most successful brands in the world, they make fantastic use of colours to create the right perception for their business.

Understanding colour psychology is essential when selecting the right colour scheme for a brand; for example grey is a neutral colour that suggests calm, balance and thoughtfulness, which is why Apple use it so often in their branding.

The typography used for your brand is another key consideration. Because there are so many typefaces out there, it’s essential to use typography that’s appropriate to your business.

The typography used in your logo design is of particular importance as it will communicate a lot about your business. Good typography should match any visual elements used in the logo design and stand on its own if you opt for a logotype.

You might want to use visual elements such as a logomark or mascot as part of your branding. These of course must be considered carefully and in the case of logomarks, it must communicate something about your business in a way that’s simple and eye-catching.