As more and more businesses find their footing with digital marketing, your SEO ranking couldn’t be so important. And with online shopping becoming even more prevalent during the recent pandemic, being visible to your target audience can see your website results soar. In today’s blog, we look at 5 ways that you can boost SEO rankings in 2020 to get the most out of digital marketing.

Mobile-friendly website

In 2020, we have become increasingly dependent on our phones – perhaps more than ever before. With 4.57 billion active internet users and mobile internet use showing a growth of 504% since 2011, it is incredibly important that your website works practically on a mobile. The way we interact with websites is changing. Instead of dedicating time to sitting down and searching, we now scroll consistently throughout the day. Optimising your website is one of the most practical things you can do to improve SEO rankings. If more people use and spend time on your website because it’s easy to use, Google will deem that it has more authority and therefore, your chance of reaching a higher page increases.

Improve Page Loading Speed

Research from Google shows that 53% of mobile website users will leave a webpage that doesn’t load within 3 seconds. It highlights the importance of hosting a mobile-friendly website and one that returns information in the shortest time frame possible. Some of the easiest and most successful ways of improving this include:

  • Reducing the number of redirects.
  • Enable compression.
  • Optimise the code by removing spaces, commas and other unnecessary characters.
  • Reduce the number of redirects.
  • Improve your server response time.

Create high-content and consistent content

The best quality content will help you to generate high-quality backlinks from high-authority websites. Backlinks are a vote of confidence, read by Google to indicate that your expertise and your content is worth sharing. And the best way to generate these links is by creating content that deserves to be shared. We’ve written a blog on the importance of long-form content, identified as pieces over 2,000 words in length. These allow you to include statistics and rich information which makes it more appealing to the reader. Hand-in-hand with this is the benefit of creating consistent content that increases the number of URLs on your site and helps to drive organic search traffic too.

Optimize all images

The images hosted on your website shouldn’t interfere with the page loading speed or its ability to be used easily on mobiles. Therefore, having images that are the right format, size, resolution and dimension while not being too large is vital. This can be achieved, either by compressing, caching or resizing the images.

There are many ways to improve SEO rankings for your business and many of them are easily achieved. If you are looking for more information or advice on how to get more visibility, get in touch with the team here at Media Orb.