Multi Channel Selling
When selling online, it’s always beneficial to have multiple channels to sell from. Whilst having your own website is always recommended, to narrow your sales opportunities At one time, multi channel selling consisted of just two options – having your own store and selling your products via catalogues. However this is no longer the case.
The internet has opened up a whole new world of opportunities for retailers and there are now multiple channels that you sell across for free. If you’re not convinced that multi channels selling will be beneficial to your business then you should find the information below extremely helpful.
Before looking at the best channels for selling online, let’s look at what the main benefits of multi channel selling are.
The benefits of multi channel selling
- Increase sales – This is by far the number one reason for multi channel selling. It stands to reason that the more channels you utilise to sell your products, the great your sales are going to be. Of course this isn’t always the case but if you use each platform to its full strengths then you can greatly increase your sales through multi channel selling.
- Build brand awareness – Another big advantage of multi channel selling is that it enables you to build brand awareness very effectively. For example, let’s say you sell your products on eBay and you want to make people aware of your website. You can send out business cards with orders that has your web address and any social media profiles printed on it. This is a great way to build strong brand loyalty.
- Better data collection – Knowing about your customers and their shopping habits is key to creating successful, targeted marketing strategies. By selling across multiple platforms you’re able to collect more data on customers and therefore get the most out of your marketing efforts.
Of course there are some downsides to multi channel selling, such as the additional work that it requires to list your goods on different platforms. However the benefits far outweigh the negatives.
Which are the best platforms to use?
When it comes to choosing online retail channels, you generally want to go where the most customers are. That being the case, Amazon and eBay are the two best places to sell online, other than your own website. Ebay is a particularly good platform for creating a niche for certain types of goods. With no start up costs and and a huge audience of buyers, it’s a perfect place to test new product lines and increase sales.
Amazon is different to eBay but still remains a great place to sell online. Because it’s the largest online retailer, it presents a fantastic way to have your goods reach a global customer base. Regardless of the platform you’re using, you should have a clear plan for what you want to achieve through multi channel selling. Good aims include increasing your sales by 10%, increasing your brand awareness through cross promotion and collecting better customer data.