How do I create a Facebook Business Page?
Despite some of the negative press that Facebook receives, it’s still an absolute giant in the social media world. A Facebook business page is an excellent way to promote your business, network with others in your industry and run promotions and ads.
Below are the steps required to create a Facebook business page –
- Create a Facebook account
If you don’t already have one, then you’ll need to create a personal Facebook page.
Not everyone wants a personal Facebook page but it’s a requirement for being able to access Facebook’s business page features. It’s worth pointing out that no information from your personal account is posted on your business page and you’re able to keep them completed separated.
- Create your Facebook business page
Once you’ve created a personal account on Facebook, you should then go to https://www.facebook.com/business. At the top right of the screen, click on ‘Create Page’.
You’ll then see a number of options for the type of page you want to create. For most types of business, you’ll want to select one of the top three options.
- Local Business or Place is for businesses that have a physical premise in a local area. For example a local florist or building firm would be in this category.
- Company, Organization or Institution is for online businesses or businesses that have multiple locations
- Brand or Product should be selected if your business sells products through multiple channels and resellers
- Select category and provide business information
Once you’ve picked the type of page, you then need to choose the category your business operates in and provide the name of your business.
Once you’ve done this you’ll then be presented with multiple screens to fill in all the required information about your business, including your website, what your business does and any social media profiles. You also choose the name for your Facebook business page at this point.
- Add cover and profile pictures
Once you’ve set up your Facebook business page it will look something like this.
In order to give your page a professional look and brand it to match your business, you should upload profile and cover pictures.
Cover photos should be 850px wide and 315px high. A cover picture can be of anything you like but you should use something that’s visually interesting and appropriate to your business.
If you don’t already have an image that’s suitable for your cover picture then it’s a good idea to hire a designer to create one for you. A good designer will charge between £50-100 to create a cover image. Whilst this might seem a little expensive for one image, it’s worth bearing in mind that your cover picture could be the first impression that people get of your business so it’s very important to use a strong one.