If you run an e-Commerce website and you're not using Google Shopping then you could be missing out on a lot of business. Google Shopping is Google's way of making it easier for people who are shopping online to find the products they want. This presents are great way for e-Commerce sites to increase both traffic and sales, but only if they go about it in right way.
Get your products in front of the right customers
The way to take advantage of Google Shopping is to create Product Listing Ads (PLAs) for the right keywords. This means when potential customers are searching for keywords related to the products you sell, your site will be given prominence. The great thing about PLAs is that shoppers must prefer them to regular text ads, with a 21& higher click-through rate in comparison.
As with other forms of digital marketing, it takes a good deal of planning and experience to use PLAs effectively. At Media Orb, we have a great deal of experience in creating PLAs for our customers that not only increase traffic to their website, but more importantly – increase sales. We will do a full analysis of your business and target keywords that your customers are using to find the products you sell.
Get in touch
If you'd like to find out more about how Product Listing Ads can increase traffic and sales, then don't hesitate to get in touch and we'll be happy to answer any of your questions.